It’s the dream of every single one of us to build a fantastic site that converts for pennies.
Unfortunately, in the global quest to cut corners, many web builders leave out essential components of the site necessary for building trust and making sales. Don’t let the same thing happen to you—even if you are building a site on half of a shoestring, be sure to include the essential pages listed below.
- Home/Welcome/Landing Page. This is the first page seen by your visitors. Think of it like the warm up to the main event. You need to orient your visitors and get them in the right mindset for whatever happens next with your page. Whether the text is folksy or “salesy,” it is the first impression visitors have of you and your products, so don’t skimp on development here.
- Products/Services Pages. A “BUY NOW” page alone isn’t going to do the trick. You should have pages detailing your product offerings and client services. These pages should have good information designed to help potential customers understand exactly what you are offering them and exactly what benefits they will receive from their purchase.
- About Us Page. This is a supplement page that lets visitors know who you are and where you are coming from online. You can include your mission statement, biographical information, or inspiration for creating the site here. The About Us page is all about establishing your credibility, personality and reason for being with your guests.
- Contact Us Page. You want visitors to feel like they can reach out to you. As with the About Us Page, the Contact Us Page establishes you as a real entity in the minds of your visitors. This helps build trust with visitors who are sceptical of what they find on the web and helps your potential market clearly see how they can get in touch with you.
Privacy Policy/Legal Notices. Don’t try to save by skipping over these key pages. They are not hard to create, and they will help both sides of the transaction feel safer. These pages are also critical for helping customers perceive you as a real and professional player, whether they read the contents thoroughly or not.
Naturally, there are many more pages that you can use to flesh out your website and build up your interactions with your customer basis. However, you do have to start somewhere. Think of these pages as the foundation of your web empire—without them, your enterprise may crumble, but with them, you can build your site up securely.
Ready to begin building a well-though-out, SOLID website plan for your new online presence? At WSpider, we’re ready to help you exceed your objectives beginning today!
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