Choosing the right domain name can be a difficult process!
For starters, it is always likely that your first few choices are going to have been taken by someone else already. You need to put your creative hat on and think-outside-the-box a little. Your domain is your new internet identity and should not be taken lightly at all.
You’re going to want to create a memorable domain that you can build your marketing strategy around. Keeping this in mind, here are a few tips to help you along:
Tip #1:
Try to incorporate your main keyword into your domain name. For example, if you are planning a website about nutrition, use it in your domain. It will help to make it clear to both prospects and search engines as to theme of your site.
Tip #2:
It’s possible to use hyphens to break up multiple word domain names. Again, it benefits customers and search engine spiders to recognize keywords in the title. It was once thought that hyphens were a no-no when it came to domain names due to word-of-mouth advertising. However, these days, this just isn’t much of a problem as most people will send a link when recommending a website. If you have already performed keyword research, review your list for relevant ideas.
Tip #3:
Try to get a .com domain name. Most people assume that commercial website domains are dot-coms. Using hyphens can make it easier to find a domain name and stay within the dot com universe. You can register domains with .net, .org, etc. in addition to the .com to obtain control of your branding and marketing efforts.
Tip #4:
Watch for trademark infringement. Just be aware of the words you are using in your domain name, as you probably don’t want to be facing a corporate legal team at any time soon.
Tip #5:
Check out your competitors’ websites. You don’t want anything too close to their domain names; however, you may be able to glean some quality ideas.
Tip #6:
Consider your marketing and branding activities. Each available domain name on your list should be analyzed from a marketing standpoint. How would you go about marketing that name?
Tip #7:
Refrain from use acronyms in most situations. You’re likely to be the only one who can decipher them. Decisions are made quickly by internet surfers and they’re not likely going to stick around to decipher code.
Tip #8:
Once you decide, register your chosen domain name immediately. The internet moves fast and someone else may in the process of choosing the same domain.
Tip #9:
Don’t try and go it alone. WSpider.com is here to help you each step of the way. We can provide expert advice on choosing a high-performance domain or we can take care of the entire process in house so you don’t have to worry about anything at all.
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