To prepare yourself for keyword analysis, you’ll first need to establish your website objectives and identify your target audience. Doing this first will aid you in narrowing down your niche and set you up for choosing quality, targeted keywords. When you can picture your target audience in your mind, you’ll be better equipped to come up with keywords that will solve their problem.
Before we go any further, do know that understanding keywords doesn’t have to be complicated. As you follow the keyword tutorial here, please know that we’re here at WSpider to answer any questions or provide a little expert guidance at any time—please don’t hesitate to give us a ring! Ready to proceed?
Choosing Your Keywords
You want to begin your keyword analysis with the home page. This keyword will be the most competitive term in your chosen niche, and most likely, the last you’ll rank highly for. From there, you’ll brainstorm 5-10 keyword phrases that fit within your niche. These will still be relatively competitive and will usually take some time to rank well.
Finally, you want to choose keyword phrases that users will enter when solving specific problems they are having. They will be less competitive and easier to achieve high search engine rankings. Let’s run through an example to make this a little clearer.
Let’s say you’ve chosen “nutrition” as the overall niche for your site. If I enter nutrition into Google, it returns 131 million pages. Obviously, it’s going to take a while to get listed in the first page of results. That’s okay, there are ways to move up quickly, but for now, you’ll optimize your home page for “nutrition.”
Now, for the next set of keywords you are going to become even more targeted. This subset may include sports nutrition, weight loss nutrition, fitness nutrition, and so on.
Let’s take sports nutrition for this example. It returns 30 million responses from Google—still quite high but more manageable to rank highly. Now you’re going to dig a little deeper and come up with keyword phrases that, when optimized, become gateway pages to your site.
Phrases such as “nutrition for soccer players” are terms that return 4.8 million pages. Now that’s something we can work with. You’ll now generate a keyword optimized page that targets this phrase.
How to Generate Keyword Optimized Pages
One of the best ways to generate a keyword optimized page is to write an informative article on the subject. You’ll want to include the phrase “nutrition for soccer players” throughout the article.
You want to be careful not to overuse the phrase or you may be penalized for trying to cheat the search engines. Let the article flow naturally with the phrase sprinkled throughout. Some of the best places to use the keyword are:
- As a suffix to the URL
- The page title
- Headings and subheadings
- In the first and last sentence of the article
Once the search engines recognize these gateway pages, you’ll begin to rank higher with your more competitive keywords by default. So keywords really aren’t that complicated, but there are plenty of rules and guidelines that make strong sense.
And one thing to remember—we’re always here to help. By doing all of the keyword research on your behalf, you can focus on your bottom line and not worry about all of the website hassle.
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