Unfortunately, too many business owners out there seem to believe that building an SEO friendly website involves pleasing the search engines while neglecting paying customers.
Nothing can be further from the truth!
A well-thought out plan is required for building a website that satisfies the search engines and for thoroughly “wowing” your prospects when they visit.
You see, the technology behind the search engine spiders is becoming very intuitive and they crawl the website much like a human would. If the spider can’t navigate your site, then what chance does your customer have?
The search engines also need to be able to easily sense the theme of your site and to index it accordingly.
Website architecture is an important component.
You want to design a site with a flat architecture with numerous in-text links. This linking allows the search engine spiders to index more of the pages of your website. If it gets lost in a website with a vertical design, it will quit and move on—much like your prospects likely will too.
It can’t be stressed enough that quality, optimized content is a key component of an SEO friendly website.
The search engine algorithms are becoming very adept at recognizing spam content and penalizing the offenders. Besides that, quality content converts and prospects turn into paying customers with a well-written landing page.
Be sure to include your targeted keywords in the title tags.
This is critical for search engines to understand the theme of each page. It also identifies the content in the mind of your prospect. Using secondary keywords in your subheadings will also show relevancy to the search engines as well as catch the eye of a scanning prospect.
Use relevant keywords in your URL’s.
When you are naming pages, be sure to include your primary keyword. If your keyword focused page is about “SEO for beginners,” then include this term in your URL naming convention.
Obtain quality links from a variety of sources.
Many opt to use a link-building service, submit articles to directories, purchase high ranking links, or trade with others depending on your budget. Be sure to use targeted keywords in your anchor text. WSpider can provide you with all kinds of expert directive on developing a high-performance link strategy for your site.
As you can see, it is relatively easy to satisfy your customers and the search engine spiders. You’ll end up with a website that is easy to navigate, relevant to all involved, highly ranked, and most importantly, consumer friendly.
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