The temptation to use web design templates is strong. The hard work is already done, so you just have to plug in some content and off you go, right? Well, not exactly. Using web design templates is easy, but as many of us have learned over the years in a number of areas of our lives, doing what is easy is not always doing what’s smart.
The hard truth is that using web design templates is not a wise choice for you or your business. Yes, they are cheap and easy to get. So is bad booze. Both of them will leave you in serious pain and wishing you’d opted for something a little more top shelf.
Nothing Is Special
You’re a unique person with a unique business. Why on earth would you want a website that looks just like everyone else’s site? You want to stand out in the minds of your visitors and find a way to get a permanent hook in their memory so they come back to you again and again. You don’t get that by being a copy.
This doesn’t mean you need to reinvent the wheel with your website—there are standards to be maintained. However, you do need something that sets you apart and is tailored to the unique needs of your business.
You Don’t Know Where That’s Been
You may have noticed that the web is full of junk. Some of that junk is already using your template. It’s almost guaranteed. Guilt by association is a real phenomenon, and you don’t want anything handicapping your site that could have been avoided. Building a unique site that doesn’t use templates is one way to be sure you are free of any lingering baggage or resemblance to a blacklisted (or X-rated) website.
Whose Features Are These, Anyway?
Many templates come loaded up with a bunch of special features and gadget you don’t need, but that inserted to entice you to purchase the template. These weren’t built with your target audience in mind—they were built to get you to buy the product. As a result, many templates don’t do as good of a job at converting eyeballs to sales as a custom designed product.
Vulnerable To Attack
To tweak those templates, the vendor has been cutting into the code. You have to trust that they’ve made a clean incision and stitched everything up. Many times, that trust is misplaced, and you’ll find that you’ve purchased something that is unstable and open to hacks, malware, and viruses.
Do yourself a favor and save yourself a headache—avoid web design templates. WSpider.com can help you get started on the right foot with a fully custom optimized budget-friendly site.
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