Are you being reminded time and time again about the perpetual need for more and better content on your website?
It’s no secret that search engine and visitors alike absolutely depend on the content of your website to understand what it is that you do and to determine if and how they should “do business” with your site. Are you sending a clear message to them that you are indeed ready and eager to conduct business?
Your site needs to be able to be identified by its written content. Here are a few important places to begin with:
The Basic 4 Pages
Having a website automatically requires about 4 essential pages of content to be developed no matter what the goal for the site is. These “Basic Four” content pages include your site’s:
1. Home Page – This is your main page that should ideally cover your most accurate & popular keyword phrase. Without a doubt, your website’s very most important page will be this one—it’s not a place to be stingy!
2. About Page – Be as transparent as possible with this one. A couple paragraphs will do in a bind, but make sure to tell your visitors who you are in words that are convincing enough for them to understand you are a unique, legit entity—not just some kind of web bot that’s auto-created a site.
3. Contact Page – The more contact information you can provide here, the better. Physical addresses and phone numbers are always reassuring to your customers (and have been known to help with the search engines too). One thing to note, it might be a good idea to use a contact form instead of your email address posted directly on this page. This will help prevent incoming spam—ask your WSpider.com customer service rep for complete details about this.
4. Privacy Page – Search engines and visitors alike have more respect for websites that are clear and upfront about how they use information obtained from visitors. This is what your privacy page is all about. It’s probably a good idea to utilize a legally reviewed statement here that’s been customized for your unique situation. Professionally created content “templates” are readily available for creating your Privacy Page content.
Going Beyond 4 Pages Of Content
4 Pages is the absolute bare minimum number of content pages, and as a minimum, won’t be earning any extra favors or props from the search engines. Tomorrow, we’ll be reviewing the next level of content pages—your Level Two pages—and where to draw ideas and inspiration for content.
Talk to you tomorrow!
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