In our last post, we covered the begging stages of developing content for a new website. More specifically, we talked about the absolute basic essentials of a website’s content—the “Basic 4” pages.
To review, these include your site’s home page, the about page, a contact page, and a privacy page to explain how visitors’ information might be obtained, observed, and utilized. Now, let’s move on to the next level of your site’s content structure—what we’ll call level 2 pages.
Level 2 Pages: Your Bread & Butter
Your website’s second level pages are the content pages that cover your main topics. You know, the content that answers questions like these:
• What is it that you do?
• What makes your product or service different?
• What detailed, unique information can you share with visitors?
There is not really a firm number of second level pages that you could or should have on your site, but ideally, the number will be somewhat limited to keep your website navigation and structural setup clean and concise.
How Do I Determine What Level 2 Pages Will Be?
Again, they are your primary informational pages—the most important ones you’ll use to convey a message, share important information, or ultimately to drive a conversion or sale. One easy to remember rule of thumb is that your second level pages will be the ones you’ll link to directly from your home page. It’s also a fairly common strategy for these pages to be linked to from menus that will be on practically every page throughout your entire site.
Think of these content pages like your site’s 10 very most important pages. It’s also a good idea to base these important site pages around the keyword phrases that have been identified to be most lucrative for your niche. As an essential part of the WSpider web development process, we will work with you to establish exactly what pages might work best here.
What’s The Point Of Level 2 Pages?
Well, they actually help create a successful navigational flow across your entire site to start with—they’re kind of like the middle men that get all of the work done. They work hard to:
• Attract targeted incoming traffic from the search engines
• Serve as “landing pages” for your site’s different sub topics
• Lead visitors down a conversion funnel
It’s also worth noting that both your home page and your third level pages (which we’ll talk about more in the next post) will ideally all point back to your second level pages. The effort and energy applied to creating this second level content investment is necessary and worth the investment!
Next up in this content series—level 3 pages...
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