Good morning, folks. It’s Saturday once again—hoping you’re taking the opportunity to relax and reflect on the week that was. We’re going to do a little Saturday morning Q & A so that you can apply these strategies in the upcoming week. Let’s get right to it.
Question #1 – I read a report from a SEO specialist that suggested I use cheap mass produced keyword-stuffed articles to increase search engine rankings, does this strategy work?
Actually, yes...for about five minutes, that is. There are many so-called gurus out there who will tell you that these strategies are effective. If it smells fishy, it’s a fish. What we mean by that is, if a strategy doesn’t seem right, it likely isn’t.
The search engine spiders are being developed to be more intuitive to spot these over used articles as spammy tactics. You don’t want to pour your sweat into your business to have it crumble the next day. Besides, what will a prospective customer think when they arrive at these pages?
Now, it’s important not to confuse the use of overused, duplicated keyword articles with high-quality keyword-optimized content that’s been custom developed specifically for your website and your topics. These quality content pieces are a cornerstone of optimization success (and we can help you with them here at WSpider).
Question #2 – What type of analytics should I use to track my campaigns?
There are a few standard marketing analytics that you should be tracking.
1. Search terms that are bringing traffic. You want to get a handle on which search terms are bringing you traffic, how much they are bringing, and to which pages the traffic is being driven to. You can then fine tune your search marketing strategies to take advantage of the information.
2. You want to establish what search engine sent the traffic for each search term. This will allow you to focus or refocus your marketing efforts on search engines that are sending you the most traffic. It also helps you to identify where your search marketing strategy may be weak.
3. Keep track of your search engine rankings on a bi-monthly or monthly basis. It can be a tedious and time-consuming operation to perform manually, so it’s suggested to use an online application to check this.
4. While you want to know where you are successful, it may be more profitable to key in on areas where you expected to get traffic and are not. You need to review these pages and discover why you are not ranking highly. Is it too competitive, do you need to improve your optimization strategy?
5. Conversion rates. It’s not enough to get traffic if you are not able to convert them. Is your offer relevant to the search term? Does your landing page have a crystal clear call-to-action?
As part of WSpider’s optimization services, we do provide complete and accurate reporting for you to help illustrate these analytics.
That’s it for this week—more next time!
