Thinking about using an online press release strategy to help boost your organization’s exposure and link popularity online? Done right, writing an online PR can be an invaluable tool. Here are 5 tips to help you get started…
1. Make Your Press Release Web Friendly.
It’s always okay to follow a traditional press release format when writing on an online press release—in fact, doing so can actually help you devise a good structure and make the writing process easier to accomplish. However, it’s because your online press release will serve more than just PR function alone, you’ve got to make it web-friendly. Specifically, include web links and relevant keywords.
2. Use A Template.
Again, using the classic press release formatting when writing your next online PR article will help you get your message on (digital) paper—but it will also look more professional. And professionally written press releases are much more likely to get picked up by reputable online new sources and websites. Doing a quick Google search for “Press Release Template” should provide you with a bountiful list of resources to start with.
3. Ensure You Actually Have Important News To Share.
Sure, you might get some degree of exposure online by writing and distributing a press release that really contains no news at all. But news source editors are ever-leery about so-called press releases clearly written only to be self-promotional. Remember, editors are looking for news and will be more than willing to share it if it’s legitimate and truly newsworthy—why not give them what they’re seeking?
4. Get Right To The Point.
Writing an online press release is not like writing a poetic masterpiece. Instead, you’ve got to deal with the facts and make them obvious right away. Allow the editor looking at your PR to blink once and you’ll go right to the file with the rest of the dismissed and discarded PRs as they move on to receiving the next submission.
5. Remember, Online Press Releases Must Still Be Professional.
Many folks are mistaken in thinking that they can get away with simply churning out a run-of-the-mill puff pieces to serve as their next online press release. This might work for some, but to get noticed in professional circles and really make your work pay in dividends, write as professionally as possible. In fact, write your PR so good that an editor would be able to use it verbatim without changing a thing if they so chose.
Writing an online press release each time you have something newsworthy to share really can help boost your exposure while also helping you to pull rank with the search engines. If writing these is just not your thing, as a full service search engine marketing company, WSpider can definitely help out with this often-daunting task…just let us know if you’d like some assistance!
