Don’t fall fool to some of the so-called experts out there, who in the age of Twitter and social media, are saying that blogging is all but dead. Sure, in the world of tech gurus and social media socialites, those that started off as prolific bloggers are now using other outlets and offsetting the frequency of how often they blog. But for the average Joe out there seeking to open their doors to more and more on-target web traffic, the list of reasons to blog goes on and on!
Sites with blogs built in get exclusive access to Google Blog Search. That’s right, those without blogs simply do not get to play in this game. And actually, it’s not much of a game—getting listed on the blog search engine for your blog posts’ topics is practically automatic if you’re not doing anything (like black hat SEO) to scare Google away. Bottom line: no blog, no free listings here.
When set up correctly, your site’s blog can actually point incoming links back to your site. Having the benefit of “two sites in one” means each component of your web presence can help build the link popularity of the other. There are several reasons why you would want to do this, and also several reasons why you might not. But if you’d like, give us a call here at WSpider.com to talk about it.
Blogs are trusted by your customers. Visitors are often a little bit skeptical about a website’s sales copy. But provide them with an ongoing dialogue packed full of details and inside information about how you do business, and you’ll build more and more trust with each new blog post. Visitors love to see your unique voice—and blogs are the perfect way to establish this form of ongoing dialogue on your website.
Bloggers are a friendly bunch (most of the time). Think about it like this…most websites are not going to just freely link to your site’s sales copy or squeeze pages without incentive—usually in the monetary form—to do so. Those days are simply over. However, other blogs and sites will shoot a link over to your blog or your latest blog post that really hits the spot in their eyes. Because blogs are known to share information freely, the attitude towards sharing link love between blogs is much more open than in other cases.
As a search engine marketing company, what we do best at WSpider is taking a holistic view of how different website ideas—both on site and external—can work together to make your site more successful than ever. Blogs are a major part of any big picture website strategy!
