Today, we’re going to take a look at a few “newbie” questions when it comes to making more successful websites. Here goes…
How much traffic do I need to make my website successful?
Unfortunately, there’s really no one-size-fits-all answer to this common question. For some high-conversion rate sites, 20 unique targeted visitors stopping by each day is enough to keep things plenty busy. For other types of websites, the traffic counts would ideally be in the thousands of visitors per day range. It all depends on your site, its goals, and its niche. If you’d like, we’d be happy to help you put together a plan based on your site’s unique needs—just give us a call here at WSpider!
Search engine marketing—what does this term actually mean?
Search engine marketing (SEM) is taking a high road approach to marketing a website using several different online marketing components together combined to create a more balanced traffic driving approach. For example, components like organic search engine optimization (SEO) and a pay-per-click ad campaign (PPC) could be combined to create a high-performance, high conversion rate search engine marketing plan. We actually specialize in putting together comprehensive SEM plans at WSpider.
What else can I do besides search optimization to bring more visitors to my site?
Starting with a solidly optimized base is always a good idea—after all, you wouldn’t want build a new house on a shaky foundation, would you? After this aspect is under the belt, the next thing to do is develop a plan to create ongoing niche content for your visitors and for the search engines. The more targeted content you can create, the more visitors you’ll attract through each of the subjects covered in the content. And while it does take time to create lots of quality content, the best part is that once it’s done, the results tend to be very long lasting.
I’m thinking about starting a new website for my business—where do I start?
First and foremost, when starting a new website, it’s very important to define your ideal outcome. In other words, what goals you would like the site to accomplish. For some businesses, the desired outcome might be to have simply an online presence to serve as kind of a brochure or business card. In other cases, the goal will be to create X number of new leads per month. Still another common goal is to create an e-commerce store and attract buying customers. Every website will have its own unique purpose—and before ever beginning to develop a new site, it’s vitally important to know the exact purpose it will serve first.
Have more questions? Just give us a call anytime—we’re always happy to help!
