Written web content is essential to attracting traffic (SEO), making online associations, and most importantly, driving sales and conversions. Naturally, there are several different types of web content in widespread use across the web. Here are the leading 5 staples of web content and how they are used:
1. Website Copy – Used to inform, attract search visitors, and lead to conversions and sales, website copy is how visitors get to know you and what you are all about. It is your organization’s online “voice” and should not be taken lightly. Of course, different parts of a website will utilize different types of website copy—some likely oriented to sales, while other parts intended to inform and build trust with visitors.
2. Blog Copy – Much like standard website copy, blog copy is used to inform, attract search visitors, and lead to conversions—most likely by leading visitors to more sales oriented segments of a website. Often less formal in stature than traditional website copy, blog copy is a great way to post current news and updates, and also to publish shorter bits of information that aren’t likely candidates for having their own full-fledged web copy developed.
3. Article Directory Articles – Used primarily for building incoming links to a website—but also to “pre-sell” the readership and ideally attract them to the website as well. They’re also used as a way to distribute content (and therefore attract links) via other external sites.
4. Guest Blog Posts – Writing guest posts for other websites’ blogs within your niche or industry is a great way to attract interested visitors to your website to learn more about who you are and what you do.
5. Social Media Posts – Commonly called “blurbs,” the micro posts often done several times per day via the social media outlets online should definitely not be overlooked as a staple form of web content. Generally intended to capture attention and refer visitors to other major web content components elsewhere within your overall web presence, a steady and consistent stream of social media posts add up to a highly valuable body of web content.
We can help you perfect your web content strategy—making your SEM, SEO, or PPC plan much more effective. If you’re in San Francisco, San Jose, San Mateo, or the general vicinity, please we’d love to meet with you directly…and of course, we’re eager here at WSpider to serve our friends in locations all around the world too. Just give us a call today for expert assistance!
