Ongoing content development is one of the single most important things you can do to improve your website’s SEO factor, as well as attracting valuable new visitors from all around the web. And you do want to attract as much targeted, on-topic traffic as possible for your website, correct?
Well, let’s cut right to the chase then. Writing content is not all that hard—it just helps to have a system or some kind of plan in place that you can rely on when it comes to knowing what’s next. The following is just one such example of a sample plan that might work great for a small business or organization on the web.
One quick disclaimer here…not all sites are the same! If you’re not quite sure of what you’ll need, please have a good conversation about the specifics—things like topics, keywords, and content quantities—for your site with a pro before jumping in (whether you’re located in the San Francisco / San Jose area or on the other side of the continent, please feel free to get in touch with us here at WSpider—we’re always eager to help).
Without further delay, here’s our sample content development plan:
First of the Month:
Come up with a new list of keyword phrases to focus on throughout the upcoming month.
Brainstorm and review previously noted content ideas for your site.
Make an updated content writing schedule for the month based on you anticipated working days, etc.
Weekly Schedule:
Monday: Write and publish one new informative keyword-focused content article for your website. This will generally be for a static page in a certain specified part of your site (i.e. not for your blog).
Tuesday: Write a helpful and informative keyword-based blog article, perhaps covering a current event, trend, or just something that’s helpful and conversational to your website’s visitors.
Wednesday: Write a keyword optimized article in the 350-500 word range to be used for the article directories. Feel free to re-spin one of Monday or Tuesday’s articles, as long as you ensure the content is not exactly duplicated or copied in any way. If you’ve targeted opportunities on niche-related blogs or other relevant but non-competitive sites, you could arrange and substitute an occasional guest post on one of these external sites instead of the article directory.
Thursday: Write another blog post that’s based around one of your pre-identified keyword phrases. It’s important to remember that pretty much all of your content will be wrapped around keywords to be most effective—it pays to become very familiar with using keywords while writing for the web.
Friday: Take some time to catch up on other industry or niche-related blogs and websites. Participate and make appropriate helpful and value-added comments when possible and relevant (don’t just comment for the sake of putting your link out there—that’s considered spam and will earn you a bad reputation on these sites fairly quickly). While going through these sites, make notes of any new ideas that they inspire for future use.
Go ahead, take the weekend off. You’ve earned it!
And that’s all there is to it—feel free to ramp up this strategy at any time, but know that if you are doing at least one task per day, you’ll generate way more traffic-generating content over the course of a few weeks that most websites (likely including your competitors) will create over an entire year.
