1. Focus each page of your site on one primary keyword phrase. What is the one keyword phrase you’d like the page to show up for when someone does a search? That keyword phrase should be used naturally several times throughout the page’s content.
2. Use your page’s keyword phrase within the Title tag. The title Meta-tag is arguably one of the most important “bang for your buck” SEO optimizations you can control. Use your exact keyword phrase once within the title tag description, preferably as part of the first few words.
3. Put and image on your page that relates to the pages content. And be sure to use the proper image title tags and description tags to use your keyword phrase, and perhaps a variation. These images will show up in the search engine’s image searches for that given keyword this way.
4. Run your site through code compliance checkers to catch any blatant errors in the code. Standards-compliance is important as an SEO-friendly site improvement. The free web page checkers will provide a list of possible code glitches that need to be fixed.
5. Attract natural incoming links. You can go out and do a targeted link building and exchange campaign that’ll have fantastic results if done properly. But the do-it-yourself approach on this can also cause damage (best to stick with the SEM pros like WSpider for a full-on link building strategy). The thing you can do is always be on the lookout for natural link opportunities for your site. Don’t force it, just keep it real and you’ll begin to see all kinds of good fits within your day-to-day web browsing.
6. Don’t be afraid to share a few helpful outgoing links too. Part of building a SEO-friendly balanced link profile is having some relevant and helpful outgoing links on your site as well. Those that don’t have any outgoing links can come across as greedy or even manipulative in the eyes of the search engines. Link out occasionally where it’s relevant, natural, and helpful.
7. Make sure all of the links within your site (and its navigation structure) all work. This shouldn’t take too long at all—especially with the help of one of several link checker tools that you can find online. The thing is, having a broken link or two within your site can cause SEO problems. It’s not likely to be a huge blemish if it’s just a couple of minor problems, but why take any chances when it’s such an easy fix?
