Working on your online social media marketing strategy? It’s a popular thing to do lately—and the benefits of social media done right can be quite attractive too. Today, let’s take a look at a few commonly asked social media marketing questions and answers. Here goes...
Question #1: What Social Media Badges Should I Display On My Site?
It’s become popular (and effective) to display badges, usually in the header or footer section of your website, that link to your respective social media accounts. Using these icons is a good idea, as it immediately lets your visitors know where to find you and follow you using the common ground social media outlets that you both frequent. The key is in simplicity though. Obviously, you’ll want to have your Facebook page linked, but for other social media sites, only have icons there for the ones that you really use. No sense promoting social media outlets that you don’t update or utilize.
Question #2: What’s the Difference Between “Sharing” and “Following?”
When it comes to adding social media links to you website’s blog posts and other applicable pages, sometimes it’s a bit confusing. Since you’ll already likely have your “follow us on…” links posted in the header or footer of your site, for each individual blog post, the tactic is different when it comes to social. Here, you’ll want to give readers the opportunity to click to share the article on their own favorite social media outlets. In other words, your visitors become ambassadors of your content as they “share” it with their own followers.
Question #3: Which Social Media Sites Should I Use To Promote My Site?
There are hundreds of social media outlets out there in addition to the super popular ones that everyone knows about (Facebook, Twitter, LinkedIn, etc.). So which ones should you actually take part in as you promote your site online? Well, it’s a matter of preference—you’ll definitely want to work Facebook. Right now, it’s kind of the major outlet in use. For many niches, Twitter is also a vital mainstream social site—use it if it makes sense for you. From there, it’s a matter of finding social media sites that you think your visitors will appreciate…and of course, those that you’ll be able to keep fresh and active with regular updates and participation.
Have more questions about social media marketing or other online marketing strategies? If so, please don’t hesitate to contact us here at WSpider anytime—we’ll be happy to help you plan out an online marketing strategy designed to drive success.
