We’ve discussed it recently here on the WSpider blog—earning a positive impression from your website’s visitors is not just important…it’s essential. Granted, top quality professional web design sure helps when it comes to creating stellar visitor impressions. However, for many, this isn’t always exactly in the budget right at the moment.
So today, let’s take a look at some smaller tips that will still improve the way visitors view your website—things that can be done a little bit at a time to ensure better visitor impressions.
Sharpen up your photos.
Sometimes photos and other display images that are grainy, blurry, small, or otherwise low in quality end up on our websites for one reason or another. It’s not usually the end of the world, but improving your photos does go a long way to improving your image (pun intended). Optimize photos for ideal viewing and great impressions!
Add trust-building factors.
Visitors want to know that you’re who you say you are and that you can be trusted. It definitely helps to add professional image building elements prominently into your website. First things first, ensure your phone number, business address, and other comprehensive contact information is incorporated within your site’s layout. Add proof of rewards or other recognitions you might have (links to the source or a newspaper article works well for this). Also, be sure to include any professional memberships or associations you’re part of somewhere prominently within your site.
Improve your offline brand to boost your online impressions.
Could your company or organization logo use some much needed updating? Logos are often used on a website in the most prominent position available as part of the web design—at the very top. It’s simple—your logo can make or break the entire site’s look and feel. With a simple, clean site design, your logo alone can be the one thing that shows how professional (and trustworthy) you are to visitors. Don’t skimp in this department. And the good news is that by updating a tired logo, you’ll also be improving your offline recognition too.
Do some spring site cleaning.
Yep—even though it’s not spring right now, a little spring cleaning can still definitely help to improve your visitor impressions. Think about cleaning and simplifying hand in hand together. Usually, with professional design, less is actually more. De-clutter and try to take your site to the essential basics. Chances are pretty good that it’ll look much better and make better impressions because of it.
Again, the way visitors view your website does make a real difference. Turn them away at first impression, and you’ll never get them back. Do whatever you can to make the best impressions possible!
